Everything in CRO only has one job

Everything in CRO only has one job and stop making headlines that try to convert   So let me start this post with a question, how many people have optimised a Homepage for conversions. I would guess that it would be most of the people who read this article. I have to admit I have […]

Social media, customer service and CRO

  Customer service is an often overlooked part of digital marketing and CRO   Let me set the scene, I am due to fly to Canada in just under 3 days with my mother. She for all her good points is a vegetarian and I had neglected to order the vegetarian meal during booking. I […]

Conversion rates are half the picture

Why people need to stop obsessing about conversion rates First of all let me share a situation that prompted this article. I had run a test that delivered a 60% uplift in conversions. Not bad right. Anyway we put the winning variant live and all was rosy until I was asked why conversion rates had […]

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