Month: December 2014

Everything in CRO only has one job

Everything in CRO only has one job and stop making headlines that try to convert   So let me start this post with a question, how many people have optimised a Homepage for conversions. I would guess that it would be most of the people who read this article. I have to admit I have […]

Social media, customer service and CRO

  Customer service is an often overlooked part of digital marketing and CRO   Let me set the scene, I am due to fly to Canada in just under 3 days with my mother. She for all her good points is a vegetarian and I had neglected to order the vegetarian meal during booking. I […]

Conversion rates are half the picture

Why people need to stop obsessing about conversion rates First of all let me share a situation that prompted this article. I had run a test that delivered a 60% uplift in conversions. Not bad right. Anyway we put the winning variant live and all was rosy until I was asked why conversion rates had […]