26 Conversion Optimisation Tips to Increase Your Conversion Rate and plug the leaks
- Have you tested your form on right vs. left side of the page?
- Are your UVPs above the fold?
- Have you tested adding Trust elements to your site; testimonials, reviews, awards, stats
- Can your landing page be any more concise?
- Can you reduce distraction on your pages? How many links can you remove?
- Improve clarity with larger product images on your category/product pages
- How many options does your product have? Can it be reduced?
- Your customer buys emotionally and defends the purchase rationally. Get them excited.
- Your privacy policy link should not open a new page.
- You don’t sell features. You sell solutions to problems. Value Proposition is relative.
- Have you tested embedding lead generation forms on the page vs. new page vs. pop up form?
- Can you move optional form fields to the thank you page?
- Try replacing rotating banners with static images and value proposition copy
- Do your images have “action captions”? Include your CTA
- Do your category pages include relevant & easy filters?
- Have you tested a one column vs. two-column vs. three-column layout?
- Have you tested removing the nav bar from landing pages?
- How strong is your CTA scent trail? Your key terms through the funnel should match.
- Do your landing page headline match the keywords in your PPC ad?
- Select testimonials to support each product page’s main value proposition.
- Does your home page offer visitors self-segmentation?
- Test category images vs. subcategory images on core pages
- Have you tested animated vs. static content.
- Have you tested a Big Orange Button? We call him BOB. He works hard.
- Test a “factual” vs. “emotive” content.
- Test Calls to Action; Order Now vs. Get a Quote vs. Compare Now, etc.
Thats all the conversion rate optimisation tips but feel free to share your own in the comments.