The problem with Hypotheses

Now let me start this by saying that without hypothesis testing you are just shooting in the dark. A solid hypothesis will not only tell what you are hoping to change but why you expect it to change. It should also include some evidence why you believe this will happen as well as the measures […]

17 CRO Tools to optimise your CRO campaigns

What are the top CRO tools in 2015 Like any facet of digital marketing CRO has its fair share of tools that are available to make your job a little easier and to make you look good to your client/Boss. However with so many tools out there which do you try? well hopefully this post […]

10 more things you never thought about split testing

10 more things you never thought about split testing but you should probably test Everyone loves a listicle so here goes with a follow-up to a popular one where we go into some less heard of ideas on what to split test in e-commerce.   1 – Most sites offer two flavours of free shipping Free […]

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