Author: AmmoAthwal

My Approach to Conversion Rate Optimisation

So web data tells you all the stuff everyone is familiar with visits, bounces, exits time on page etc… Which is an average view of the page from all the users on your site or in your segment. User behaviour tells you how they have reacted with each of the elements of the page, the […]

The diffrennce between an web analyst and a CRO specialist

Any good CRO specialist has to have the skills of a web analyst as that’s where you’re going to first pick up the scent of a problem. As Sherlock Holmes would say it is a capital mistake to theorize before one has data. Without a theory and the data to support it you cannot be […]

About my journey into Conversion Rate Optimisation

My journey into analytics I started on my path to digital via direct marketing. My first job was a junior data technician for a direct marketing company in Peterborough. Where I used to work with data on a day-to-day basis. This was where I was first introduced to the power of data, the web and […]