CRO has typically concerned itself with the elements that directly affect conversions such as CTAs, headlines and copy because they tend to have the highest impact for the least amount of effort required to test and implement the change. UX/Design specialists have championed making websites simple, easy to use and aesthetically pleasing. However we are […]
Category archives: Content
Optimise the business not just the conversions
Optimise the business not just the conversion rate CRO as a discipline is experiencing the same issues that SEO experienced a few years back where the initial remit of the industry was too narrow to achieve the results that were being requested. If you want to double the revenue your organisation returns from its online […]
Copywriting hacks to increase conversions
Why the headline is not the king Who has heard the old maxim that once you have written your headline you have spent 80cents of your dollar? If you have not then you are the lucky one as this is bandied about with fervour in the digital marketing sphere. See the issue is that this was a […]