Any good CRO specialist has to have the skills of a web analyst as that’s where you’re going to first pick up the scent of a problem. As Sherlock Holmes would say it is a capital mistake to theorize before one has data. Without a theory and the data to support it you cannot be […]
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About my journey into Conversion Rate Optimisation
My journey into analytics I started on my path to digital via direct marketing. My first job was a junior data technician for a direct marketing company in Peterborough. Where I used to work with data on a day-to-day basis. This was where I was first introduced to the power of data, the web and […]