Igniting E-commerce Conversion Rates Through Blazing Site Performance Ah, the glorious world of e-commerce! Where consumers are kings and queens, and their attention spans are shorter than a squirrel’s memory. In this fast-paced digital realm, there’s one knight in shining armor that can tilt the conversion rate scales in your favor: site speed. Yes, dear […]
Tag: CRO
The Price is Right: Navigating the Online Selling Playground
Is cheaper always better, or as Stella Artois famously said, is expensive reassuring? The truth is somewhere in between. Picture this: you’ve just crafted the most mind-blowing, game-changing product or service that’s set to revolutionize the market. You’ve got the perfect website, killer product images, and a well-thought-out sales pitch that could convince a cat […]
Page flicker
So we have all seen a page flicker when a AB test is running but a lot of people don’t realise the magnitude of the effect this can have on accurate test results. First we need to understand why this is such a issue. A AB Test is a double blind randomised control trial. The […]