Category: Content

5 ways you are killing conversions

Every one likes a list especially when it comes to something as actionable as Conversion Rate Optimisation. SO here is my first foray into the most clickbatey of articles. Image carousels/scrolling banners – what ever you want to call them just stop bloody putting them on your site. I have yet to find a site […]

What is Conversion Rate Optimization

So most people think of Conversion Rate Optimization as just being focused on conversions which was probably true but not so much these days. To truly understand where the industry is going we need to think back to where it first began. The earliest optimisation techniques and “best Practices” started in advertising/direct marketing. Hell the […]

Why landing pages are like first dates

So they saying goes you only have once chance to make a first impression and since a landing page is usually how a visitor will first find your site that impressions needs to be good. However a lot of landing pages are making a bad first impressions and therefore are potentially losing visitors and conversion […]