Why landing pages are like first dates

So they saying goes you only have once chance to make a first impression and since a landing page is usually how a visitor will first find your site that impressions needs to be good.

However a lot of landing pages are making a bad first impressions and therefore are potentially losing visitors and conversion forever. So I will go through my top 3 first date mistakes and how they apply to your landing pages.

  1. Turning up late – No one likes to be kept waiting weather its on a date or waiting for a page to load. I don’t care how beautiful a date/site is if it takes a age to show up i am going to bail. 50% of users say they would leave a site after 3 seconds of waiting
  2. Not dressed for the occasion – If you are not dressed for the occasion you will strike a discord same with your landing page if its too quirky, old fashioned or boring most users will leave before even reading the headline. Studies show a users mind is made up about a page in 0.6 seconds.
  3. Not being confident – If you are not confident in what your saying its difficult to engage with some one you have just met. This is especially true of a landing page. If your copy is too passive and doesn’t engage users you will ave little to no chance to convert them

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