Your tech stack is killing your conversion rate and nobody’s saying it out loud
Picture a client with a mature CRO programme. A proper test backlog, solid hypotheses grounded in user research, decent traffic volumes, statistical rigour. Tests run for the right duration. Results come back flat. Inconclusive. The next hypothesis goes in. Also flat. The instinct is to interrogate the hypotheses. Run more research. Sharpen the briefs. Maybe […]
Landing Page Optimisation Checklist
Landing page optimisation is one of the key foundations for any successful digital campaign. The checklist below covers vital elements that determine whether a landing page converts visitors into valuable leads or customers. Each checklist point is explained further to highlight its importance and guide you toward practical landing page optimisation. Why Each Point Matters […]
Page flicker
So we have all seen a page flicker when a AB test is running but a lot of people don’t realise the magnitude of the effect this can have on accurate test results. First we need to understand why this is such a issue. A AB Test is a double blind randomised control trial. The […]