What is Conversion Rate Optimization

So most people think of Conversion Rate Optimization as just being focused on conversions which was probably true but not so much these days. To truly understand where the industry is going we need to think back to where it first began. The earliest optimisation techniques and “best Practices” started in advertising/direct marketing. Hell the […]

Why landing pages are like first dates

So they saying goes you only have once chance to make a first impression and since a landing page is usually how a visitor will first find your site that impressions needs to be good. However a lot of landing pages are making a bad first impressions and therefore are potentially losing visitors and conversion […]

CRO and the role of tech and common conversion issues with sites

Technology is at the heart of everything I do but also the biggest bane of my life. I’m not a patient man when I double-click a file ill expect it to open now, if I load up a website or tool I expect it to load under a second. This is also true for most […]