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Cookie Policy (EU)

This Cookie Policy was last updated on 16/10/2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.

1. Introduction

Our website, https://www.conversionsmatter.com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Cookies

5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

5.2 Statistics cookies

We use statistics cookies to optimise the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.

5.3 Marketing/Tracking cookies

Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.

5.4 Social media

On our website, we have included content from LinkedIn to promote web pages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like LinkedIn. This content is embedded with code derived from LinkedIn and places cookies. This content might store and process certain information for personalised advertising.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymised as much as possible. LinkedIn is located in the United States.

6. Placed cookies

CleanTalk Spam Protect

Functional

Usage

We use CleanTalk Spam Protect for spam prevention. Read more about CleanTalk Spam Protect

Sharing data

For more information, please read the CleanTalk Spam Protect Privacy Statement.

Functional

Name
ct_screen_info
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_timezone
Expiration
session
Function
Store time of visit
Name
ct_ps_timestamp
Expiration
session
Function
Store time of visit
Name
apbct_page_hits
Expiration
session
Function
Name
ct_mouse_moved
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_checkjs
Expiration
session
Function
Store dynamic variables from the browser
Name
apbct_visible_fields
Expiration
session
Function
Name
ct_pointer_data
Expiration
session
Function
Store dynamic variables from the browser
Name
ct_fkp_timestamp
Expiration
session
Function
Store time of visit

Purpose pending investigation

Name
apbct_*
Expiration
Function
Name
ct_checked_emails
Expiration
session
Function

Google Adsense

Statistics, Marketing

Usage

We use Google Adsense for showing advertisements. Read more about Google Adsense

Sharing data

For more information, please read the Google Adsense Privacy Statement.

Statistics

Name
_gcl_ls
Expiration
Function
Store and track interaction

Marketing

Name
google_adsense_settings
Expiration
persistent
Function
Provide ad delivery or retargeting

Elementor

Statistics (anonymous)

Usage

We use Elementor for content creation. Read more about Elementor

Sharing data

This data is not shared with third parties.

Statistics (anonymous)

Name
elementor
Expiration
persistent
Function
Store performed actions on the website

WordPress

Functional

Usage

We use WordPress for website development. Read more about WordPress

Sharing data

This data is not shared with third parties.

Functional

Name
wpEmojiSettingsSupports
Expiration
session
Function
Store browser details

Complianz

Functional

Usage

We use Complianz for cookie consent management. Read more about Complianz

Sharing data

This data is not shared with third parties. For more information, please read the Complianz Privacy Statement.

Functional

Name
cmplz_id
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_preferences
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_functional
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_policy_id
Expiration
365 days
Function
Store accepted cookie policy ID
Name
cmplz_marketing
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_statistics
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_consented_services
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_saved_services
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_banner-status
Expiration
365 days
Function
Store if the cookie banner has been dismissed
Name
cmplz_saved_categories
Expiration
365 days
Function
Store cookie consent preferences
Name
cmplz_user_data
Expiration
365 days
Function
Read to determine which cookie banner to show

Google Analytics

Statistics

Usage

We use Google Analytics for website statistics. Read more about Google Analytics

Sharing data

For more information, please read the Google Analytics Privacy Statement.

Statistics

Name
_ga
Expiration
2 years
Function
Store and count pageviews
Name
_ga_*
Expiration
1 year
Function
Store and count pageviews

FullStory

Purpose pending investigation

Usage

We use FullStory for website statistics. Read more about FullStory

Sharing data

For more information, please read the FullStory Privacy Statement.

Purpose pending investigation

Name
fs_uid
Expiration
Function

CloudFlare

Functional

Usage

We use CloudFlare for content distribution network (CDN) services. Read more about CloudFlare

Sharing data

For more information, please read the CloudFlare Privacy Statement.

Functional

Name
__cf_bm
Expiration
30 minutes
Function
Read and filter requests from bots

LinkedIn

Functional, Marketing, Statistics, Preferences

Usage

We use LinkedIn for display of recent social posts and/or social share buttons. Read more about LinkedIn

Sharing data

For more information, please read the LinkedIn Privacy Statement.

Functional

Name
sdsc
Expiration
session
Function
Provide load balancing functionality
Name
li_gc
Expiration
6 months
Function
Store cookie consent preferences
Name
BizographicsOptOut
Expiration
10 years
Function
Store privacy preferences

Marketing

Name
lms_ads
Expiration
30 days
Function
Store and track visits across websites
Name
_guid
Expiration
90 days
Function
Store and track a visitor's identity
Name
li-oatml
Expiration
1 month
Function
Provide ad delivery or retargeting
Name
li_sugr
Expiration
90 days
Function
Store and track a visitor's identity
Name
UserMatchHistory
Expiration
30 days
Function
Provide ad delivery or retargeting

Statistics

Name
lms_analytics
Expiration
30 days
Function
Store and track a visitor's identity
Name
AnalyticsSyncHistory
Expiration
30 days
Function
Store and track visits across websites

Preferences

Name
li_alerts
Expiration
1 year
Function
Store if a message has been shown
Name
bcookie
Expiration
1 year
Function
Store browser details
Name
lidc
Expiration
1 day
Function
Provide load balancing functionality
Name
bscookie
Expiration
1 year
Function
Store logged in users

Microsoft Clarity

Marketing

Usage

We use Microsoft Clarity for heat maps and screen recordings. Read more about Microsoft Clarity

Sharing data

For more information, please read the Microsoft Clarity Privacy Statement.

Marketing

Name
ANONCHK
Expiration
Function
Name
MUID
Expiration
1 year
Function
Store and track visits across websites

Miscellaneous

Purpose pending investigation

Usage

Sharing data

Sharing of data is pending investigation

Purpose pending investigation

Name
bot_detector_webgl_support
Expiration
Function
Name
ct_bot_detector_event_token
Expiration
Function
Name
bot_detector_cron_log
Expiration
Function
Name
bot_detector_token_ip_version
Expiration
Function
Name
loglevel
Expiration
Function
Name
ct_cookies_type
Expiration
Function
Name
ct_checked_emails_exist
Expiration
Function
Name
ct_has_input_focused
Expiration
Function
Name
bot_detector_navigator_property_bind
Expiration
Function
Name
bot_detector_pointer_data
Expiration
Function
Name
bot_detector_scrolling_additional
Expiration
Function
Name
bot_detector_prev_dto
Expiration
Function
Name
bot_detector_referrer
Expiration
Function
Name
web-vitals-extension-metrics
Expiration
Function
Name
bot_detector_f_hash
Expiration
Function
Name
wp_subscription_plans
Expiration
Function
Name
bot_detector_outer_vs_inner
Expiration
Function
Name
_fs_lua
Expiration
Function
Name
bot_detector_headless
Expiration
Function
Name
*_mode
Expiration
Function
Name
debug
Expiration
Function
Name
bot_detector_has_key_up
Expiration
Function
Name
bot_detector_user_agent
Expiration
Function
Name
bot_detector_mouse_moved
Expiration
Function
Name
bot_detector_page_hits
Expiration
Function
Name
bot_detector_browser_supports_cookies
Expiration
Function
Name
wpc*
Expiration
Function
Name
bot_detector_cron_storage
Expiration
Function
Name
feedbackConvBarClosed
Expiration
Function
Name
WP_DATA_USER_2
Expiration
Function
Name
fcrm_pref
Expiration
Function
Name
__mp_opt_in_out_*
Expiration
Function
Name
bot_detector_log_transport_enabled
Expiration
Function
Name
_fs_uid
Expiration
Function
Name
fcrm_onboarding_congratulations_shown
Expiration
Function
Name
bot_detector_has_input_focused
Expiration
Function
Name
e_kit-elements-defaults
Expiration
Function
Name
bot_detector_has_scrolled
Expiration
Function
Name
i18nextLng
Expiration
Function
Name
ct_has_key_up
Expiration
Function
Name
ct_bot_detector_frontend_data_log
Expiration
Function
Name
bot_detector_webgl_f_hash
Expiration
Function
Name
bot_detector_referrer_previous
Expiration
Function
Name
bot_detector_event_token
Expiration
Function
Name
bot_detector_screen_info
Expiration
Function
Name
bot_detector_list_keys_pressed
Expiration
Function
Name
_fs_tab_id
Expiration
Function
Name
GTMWDL
Expiration
Function
Name
GTMWDLID
Expiration
Function
Name
cp_challenge
Expiration
Function
Name
fs_lua
Expiration
Function
Name
cm_scorecard_access
Expiration
Function
Name
cm_foundations_kit_access
Expiration
Function
Name
ct_bot_detector_form_exclusion
Expiration
Function
Name
cmplzBannerPreviewBannerID
Expiration
365 days
Function
Name
_fs_songs:1
Expiration
Function
Name
elementor_sidebar_menu_expanded_v2_elementor-system
Expiration
Function
Name
mp_elementor-one-assets
Expiration
Function
Name
zukoReplayData_fbe666aeeeb8c0fc
Expiration
Function
Name
zukoVisitorId
Expiration
Function
Name
zukoVisitorId-fbe666aeeeb8c0fc
Expiration
Function
Name
elementor_sidebar_menu_expanded_v2_elementor-templates
Expiration
Function
Name
mp_tab_id_elementor-one-assets_150605b3b9f979922f2ac5a52e2dcfe9
Expiration
Function
Name
mp_tab_id_mixpanel_150605b3b9f979922f2ac5a52e2dcfe9
Expiration
Function
Name
__mpq_150605b3b9f979922f2ac5a52e2dcfe9_ev
Expiration
Function
Name
mp_gen_new_tab_id_mixpanel_150605b3b9f979922f2ac5a52e2dcfe9
Expiration
Function
Name
elementor_wpdash_session
Expiration
Function
Name
cf_*
Expiration
Function
Name
_fs_songs:2
Expiration
Function
Name
elementor_sidebar_menu_expanded_v2_elementor-custom-elements
Expiration
Function

7. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Save preferences", you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

7.1 Manage your consent settings

You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.

8. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

9. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).

10. Contact details

For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

Conversions Matter LTD
C/O Sg Accounting 1 Cedar Office Park, Cobham Road, Wimborne, United Kingdom, BH21 7SB
United Kingdom
Website: https://www.conversionsmatter.com
Email: ammo.singh1983@ex.comgooglemail.com
Phone number: 07508643927

This Cookie Policy was synchronised with cookiedatabase.org on 16/10/2026.

© 2026. All Rights Reserved by Conversions Matter

Conversions Matter

Conversions Matter

Measure → Trust → Understand → Experiment → Improve

Independent digital analytics, measurement and experimentation consultancy.

Founder: Amrdeep Athwal
19+ years in data and analytics. 14 years in experimentation.

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Company information

Conversions Matter Ltd
Registered company number: 10795304

Registered office:
C/O SG Accounting
1 Cedar Office Park
Cobham Road
Wimborne
United Kingdom
BH21 7SB

ammo@conversionsmatter.com

© Conversions Matter Ltd. All rights reserved.

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