Conversions Matter / Tools
Analytics & CRO tools.
A useful place to start.
Check the evidence behind your measurement, work through a landing page problem or find the formula you need. Practical tools to help you work out what to do next.
Measure → Trust → Understand → Experiment → Improve
Start with the problem
What are you trying to work out?
Choose the tool that fits the job. The diagnostics help you ask better questions. The formula library helps with the practical work.
Measurement Trust Check
Can you trust the numbers you're making decisions with?
Work through 10 questions about the evidence behind your tracking, KPIs and reporting. Identify where your confidence is justified and where you need to look again.
Free self-assessment. Email required to access your result. This does not independently test your tracking.
Landing Page Optimisation Diagnostic
Where might your landing page be letting people down?
Take a structured look at your landing page and identify potential barriers to conversion. Use the findings to focus your next investigation or improvement.
Free diagnostic. Email required to access your result. A starting point for investigation, not proof of what will improve conversion.
Formula Library
Need a formula, query or tracking example?
Browse practical examples for GA4, Google Tag Manager, Looker Studio and BigQuery. Search, filter and copy the code, with notes on what to change and how to use it.
Open reference library. Adapt the examples to your setup and validate the output before relying on it.
