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Free 10-Point Measurement Trust Check

Can You Trust Your Digital Analytics?

Find out how much of your confidence is based on evidence - and how much is based on assumption.

Start the Free Trust Check
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How strong is the evidence behind your measurement?

The Trust Check helps uncover warning signs before you rely on the data for marketing or business decisions.

Why this matters

Data in a dashboard doesn’t prove the measurement behind it is working.

Some of the most damaging analytics problems can sit quietly in the background while reports and ad platforms continue to look normal.

01

Events misfiring

Important events can fire incorrectly, inconsistently or not at all.

02

Missing parameters

Events may exist without collecting the information needed to make them useful.

03

Misaligned KPIs

Measures can be technically available while disconnected from business objectives.

04

Reporting workarounds

Manual fixes and filters can hide underlying tracking problems.

05

Broken integrations

Google Ads, Search Console and other links may not work as expected.

06

Weak QA

Measurement changes can reach production without repeatable validation.

The free check

Take the 10-Point Measurement Trust Check

Answer based on what you can actually evidence today - not what you assume is happening.

Measurement Trust Check
Question 1 of 10

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Where should we send your Measurement Trust result?

Enter your details to reveal your result.

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Recommended next step

Take the Measurement Gap Scorecard - £19Talk to Me About Your Measurement Setup

This Trust Check is a self-assessment. It does not independently verify the technical implementation or accuracy of your analytics data.

The approach

A structured approach to measurement you can trust.

Good analytics measurement isn’t just about adding tags. It requires understanding what exists, deciding what should be measured, implementing it correctly and proving that it works.

Diagnose

Establish what can and can’t be trusted.

Design

Define what should be measured and create the Measurement Plan.

Implement

Turn the approved plan into working measurement.

Validate

Prove the measurement is working and reporting correctly.

“What evidence do we have that our analytics are measuring the right things, in the right way, and reporting them correctly?”